Band Atlas brand

A name in spectrum colour

The whole name runs from the low band’s orange, through yellow, green and teal, to the high band’s blue: the name is a spectrum, in the colours every chart on the site uses.

The l is an antenna

The l of Atlas is an antenna: the name itself transmits. That is the wireless.

The amber dot

At the antenna’s tip, the super agent: it understands every band and sends out the answer.

Colours

#ff9f0a低频 · Low band#f5c400#2fb67a中频 · Mid band#12a5b8#0a84ff高频 · High band#f5a623智能体 · Agent#0b2a52文字 · Text

Versions to download

Clear space and minimum size

  • Keep clear space of at least the height of the letter a on every side.
  • Minimum height of the wordmark: 20 px on screen, 6 mm in print; the icon: 16 px (the favicon version).
  • Colour wordmark on light backgrounds; colour or white on dark ones.

With Chinese: the wordmark first, then the name 全球频段通, divided by a thin line.

Do not

  • change the order of the colours (always low-band orange to high-band blue);
  • stretch, slant or outline the mark;
  • separate the amber dot from the antenna l, or recolour it;
  • place it on busy photos or patterns.